Merck Investor & Influencer Content Marketing
Interviews with Merck scientists moved the conversation beyond the bottom line, to research that could lead to future cures.
Role: Content strategist, content writer, interviewer.
At the 2019 investor meeting, theses video showed the value of research to a room of people focused on the next quarter, and spoke to CEO Ken Frazier’s larger message: that the company intends to build long-term value by serving science and society as well as investors.
Social posts
LinkedIn and Facebook posts raised Merck’s profile with PhDs and other scientists the company is competing to hire, as well as with investors, customers and business partners.
