Carl Baldassarre, Creative Director • Copy, Content Strategy & Customer Experience

Carl Baldassarre, Creative Director • Copy, Content Strategy & Customer Experience

Copy & Content Strategy

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New Work

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The Portfolio Stress Test

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iShares Country ETFs

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DuPont.com

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American Express Cardmember Experience

IBM campaign microsites.

Sites

Sketches

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iShares Core ETFs

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Centurion City Guides

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BP Safety

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iShares Smart Beta ETFs

Business transformation.

The Orchard

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BlackRock for Bonds

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Print

The Idiot's Guide to Stocks

Books