Content writing and content design
Included 60 high level pages, mainly key business areas and specific services. Written to support sales enablement across SEO social and one-on-one channels. Built to be scalable, with a templated approach and a set of modules.
Content strategy
Included interviews with IQVIA product leads, an audit of the current site, interviewing subject matter experts, identifying problems in content design and presentation, recommending improvements and developing a taxonomy, navigation system, content modules and a list of key pages to be written.
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Template 1: New landing page for Research & Development, a high-level page that leads to deeper product and service pages in the section.
Template 2: The next level down, a more detailed service page for Clinical Trials.
Thought leadership had been spread across the site. We brought it together in a new, unified section.
