917 554 5960 / carljbaldassarre@gmail.com
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Resume

Carl Baldassarre         Creative Director         917 554 5960         carljbaldassarre@gmail.com

 

Professional History

 

2016-Present: Creative Director, Ogilvy

iShares
Consumer and financial advisor digital and social campaigns

✎ BlackRock
Mutual funds and institutional digital and social campaigns.

2011-2015: Associate Creative Director, Ogilvy

✎ American Express
Copy and content strategy director for a new digital membership experience for all international Cards and Cardholders – from global City Guides to a hotel booking engine.

Acting creative director for a new global Intranet for global American Express employees and bank partners.

✎ DuPont
Copy director on a new global content marketing platform spanning products from Tyvek
® weather barriers to Kevlar® body armor.

Acting creative director for DuPont's first digital annual report.

2003-2010 Creative Supervisor, Ogilvy

✎ Founding member of the platforms group

✎ American Express, DHL, TD Ameritrade, SAP, Yahoo!, Jackson Annuities, New York Life,         Goldman Sachs, Siemens, The Economist

 

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1991-2002: Owner/Creative Director, CBDGroup

Co-founder and creative head of a small agency.

✎ Prudential Financial, Norwalk Community College, Fidelity Investments, UBS,         Citibank, United States Tennis Association

 

 

✎ Awards: Caples, Echo

✎ Education: Brown University, BA in Political Science