917 554 5960 / carljbaldassarre@gmail.com
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The Chemours Company

I co-led creative for all .com and social enterprise and business content for a new chemicals company spun out of DuPont to separate "legacy" brands from growth. With Opteon® low global warming refrigerant, a water-based Teflon® formula and lower-friction Viton® for fuel efficient auto engines, the company has changed the equation -- and grown to $6 billion in revenues.