917 554 5960 / carljbaldassarre@gmail.com
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iShares Smart Beta ETFs

I was creative director and lead writer on this campaign to show Financial Advisors why simple, low-cost ETFs can be game changers in bringing complex "smart beta" strategies to more clients.

Rich media minimum volatility ETF banner.

Rich media minimum volatility ETF banner.

Rich media comparison tool.

Rich media comparison tool.

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Rich media video placements.

Rich media video placements.

Growth factor video.

Growth factor video.

Expanding the ETF market.

Expanding the ETF market.

Smart beta strategies were traditionally high-cost and reserved for high-net-worth clients. Expanding awareness of ETFs as a low-cost, alternative helped drive record inflows to iShares ETFs in 2016 and again in 2017. 

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