IBM campaign microsites.
I wrote a series of six microsites, each focusing on a specific use case for IBM servers and software.
I wrote the OgilvyOne site, including agency capabilities and case studies.
I led creative, copy and content strategy on the sales platform for New York Life's partnership with AARP. Capabilities included comparison of life insurance and annuity policies and end-to-end online sales.
I led creative and copy for both the consumer and advisor sites. Content included sales support, product information and the first consumer brand positioning.
HighTower Advisors launch.
I wrote the anthem site for a new financial advisory firm built on a customer-first approach.
SlimFast MealPlanner launch.
I led creative, copy and user experience for a SlimFast site built around meal-planning functionality.
Honey Bunches of Oats
I led creative, content strategy and copy for the campaign microsite, including a "perfect spoonful" widget.
I led copy and content strategy for what some have called a Nespresso machine for baby formula, as well as for the in-store demo kiosk.
Teflon Pan America Challenge.
I led creative, content strategy and copy for a contest pitting DuPont Teflon pans against ceramic non-stick rivals in tough diner conditions.
BlackRock iRetire eCRM.
I led creative and copy for a retirement-focused iShares ETF and BlackRock mutual fund eCRM program.