917 554 5960 / carljbaldassarre@gmail.com

Professional History

Professional History

2016-Present: Creative Director, Ogilvy

✎ TaskRabbit
Creative director and copywriter for consumer ooh and social campaigns.

✎ iShares
Creative director and copywriter for consumer and financial advisor digital and social campaigns.

✎ BlackRock
Creative director and copywriter for advisor and institutional digital and social campaigns.

2011-2015: Associate Creative Director, Ogilvy

✎ American Express
Creative, copy and content strategy lead for a new digital membership experience for all international Cards and Cardholders.

Creative lead for a new global Intranet for global American Express employees and bank partners.

✎ DuPont
Creative lead, copywriter, editor-in-chief and content strategist on a new global content marketing platform.

Creative lead and copywriter for DuPont's first digital annual report.

✎ Chemours
Creative lead and copywriter for the launch of a new chemistry company.

2003-2010 Creative Supervisor, Ogilvy

✎ Founding member, platforms group. Acted as creative director, writer and editor for large Web sites and applications for New York Life, Jackson Annuities, TD Ameritrade and other clients.

✎ Creative lead/writer for American Express, DHL, Yahoo!, Goldman Sachs, Siemens, DHL Shipping, and The Economist

2004-2008: Author

✎ Co-author of "how-to" books on investing and poker with combined sales of +- 100,000 copies.

The Pocket Idiot's Guide to Investing in Stocks

The Ultimate Guide to Poker Tells

The Pocket Idiot's Guide to Texas Hold'em

1991-2002: Owner/Creative Director, CBDGroup

✎ Co-founder and creative director of a small agency specializing in experiential marketing, Web sites and direct response.

Creative director and writer for Prudential Financial, Norwalk Community College, Fidelity Investments, UBS, Citibank, United States Tennis Association

✎ Awards: Caples, Echo

✎ Education: Brown University, BA in Political Science

 

 

 

 

Powered by Squarespace.