Hive signage and flyers.
I concepted and wrote in-store signage and handouts for the Consumer Electronics Show to introduce Hive Smart Home systems in the US.
Goldman mutual funds.
I concepted and wrote a series of print ads launching mutual funds for ordinary investors from one of the world's most elite investment banks.
DHL business shipping.
I concepted and wrote dozens of print ads, banners and direct mail pieces as part of DHL's campaign to compete with UPS and FedEx for business customers.
The Economist gift subscriptions.
A series of ads and magazine inserts promoting gift subscriptions.
SAP developer site.
I concepted and wrote microsites, banners, mail and print ads targeting different business audiences. In this case, we were promoting a peer-to-peer site for developers who implement SAP products.
American Express OPEN.
I conceived and wrote TV, mail, banner and print ads for a wide range of OPEN Business Cards. It was a return to working on a product I'd been part of launching as a young copywriter at Wunderman.
American Express OPEN dimensional mailer.
I concepted and wrote copy for a shrink-wrapped foam brick mailed to construction business owners to promote OPEN business charge cards.
American Express OPEN Centurion lounge access.
I led a series of mail pieces for Cardmembers at the highest tier of business Cardmembership.