917 554 5960 / carljbaldassarre@gmail.com

Old Orchard

The Orchard brought fragmented product, service and marketing capabilities for over 30 markets together on a unified, scalable, platform. We went from concept to content strategy to design templates to launch, with over 2,000 pages of live content, in just under six months. And created a unified American Express global Intranet for products, benefits and stakeholders worldwide.

Role: Creative director, writer, editor, content strategist

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