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BlackRock predicts the future of investments.

The portfolio stress test helps Financial Advisors "understand what if before it becomes what is," from market crashes to oil gluts. Launched in a market that's a heady mix of irrational exuberance and existential terror, the work uses the uncertainty of the moment to give Advisors a reason to try the tool.

Role: Creative director, writer

From anxiety to action.

From anxiety to action.

Launched in a market that's a heady mix of irrational exuberance and existential terror, the work uses the uncertainty of the moment to give Advisors a reason to try the tool.

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Pre-roll video

Pre-roll video

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LinkedIn promoted posts

LinkedIn promoted posts

A roster of topical posts allows BlackRock to connect the tool to current market events.

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Content marketing

Content marketing

We also proposed using LinkedIn as a gateway to deeper content from BlackRock experts.

Retargeting

Retargeting

Simple animated reminders for Advisors who have visited the site.

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