From anxiety to action.
Launched in a market that's a heady mix of irrational exuberance and existential terror, the work uses the uncertainty of the moment to give Advisors a reason to try the tool.
LinkedIn promoted posts
A roster of topical posts allows BlackRock to connect the tool to current market events.
We also proposed using LinkedIn as a gateway to deeper content from BlackRock experts.
Simple animated reminders for Advisors who have visited the site.