917 554 5960 / carljbaldassarre@gmail.com
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iShares Country ETFs.

The world's a pretty big place to invest in all at once. I led copy for a digital and print campaign that encouraged financial advisors to "invest where you see potential," one country at a time.

Driving record high investments.

In the face of aggressive competition from Vanguard, our work helped drive record inflows to iShares ETFs in 2016 and again in 2017.

 Creative focused on the key difference Country ETFs offer -- more specific targeting of international investments. 

Creative focused on the key difference Country ETFs offer -- more specific targeting of international investments. 

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Agile strategy.

Agile strategy.

Social posts and country-specific banners were made for over a dozen countries. So iShares had creative ready when trends changed in key markets.

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