The foundation of digital membership.
Originally just for Platinum and Centurion Cardmembers in 3 selected global markets, our work expanded to all countries (ex. US) and all Cards.
Generating measurable results.
At launch, page views on the signed-in site increased 900%. Cardmember sign-ins increased over 10x within the first year.
Mobile first strategy.
Tools Cardmembers could use on their phones quickly became the starting point for our approach to creative, content strategy, templating and copy.
Airport lounge access.
I led development of customer experience, from sketches to testing to live products.
The restaurant finder.
The global restaurant program was a tiny benefit that exploded in value with digital access, as better visibility attracted more restaurants and offers.
Travel and insurance.
From travel offers to insurance to city guides, the platform continues to redefine the privileges and possibilities of Cardmembership.