I led business and content strategy as well as creative and copy for this early integration of computer investment guidance and human support.
Comparison with similar investors.
Work table for evaluating stocks.
Setting investing goals.
Bristol-Myers Squibb Smart Pillbox
I led customer experience and content strategy for a health initiative built around a pillbox that helped patients stay on their treatment plans.
Supporting better health.
Content strategy was built to support the core function of helping patients take their pills on schedule, which was directly tied to better health.
The pillbox enables compliance tracking and sharing with doctors and family. It also includes "Althea", an added layer of support in the form of an AI health consultant.
MetLife Annuity Sales Enablement
I led content and experience strategy for a sales enablement application designed to help MetLife advisors explain (and sell) complex variable annuities in a clear, relevant and compliant way.