917 554 5960 / carljbaldassarre@gmail.com
Screen Shot 2018-01-10 at 1.08.31 PM.png

DuPont.com

Everyone knew DuPont, but no one knew what they did. Which was understandable, since they had hundreds of businesses and thousands of products. I led copy and platform development for a 3-year site rebuild and company repositioning. 

Role: Creative director, writer, editor, content strategist

Scott Galbraith, Creative director, designer

Scroll to view case.

A digital foundation.

A digital foundation.

The project included over 10,000 pages of content, tools, sales enablement and social media. Across businesses from Kevlar® body armor to Tyvek® building wrap.

Redefining a company launched in 1802.

Redefining a company launched in 1802.

The first phase of the build was creating content for customers, news media, partners and investors that showed how DuPont science is used to meet the global challenges of food, energy and protection.

A template for 10,000+ pages.

A template for 10,000+ pages.

Built on Site Core, our templated approach allowed different businesses to present everything from case studies to sell sheets in a clear, coherent and visually beautiful way.

Home to over a dozen unique businesses.

Home to over a dozen unique businesses.

We became experts on businesses ranging from pesticides to plastics, body armor to building wrap, creating anywhere form 30 to over 100 pages of articles, case studies, product descriptions and videos on each.

Product page.

Product page.

Business unit page.

Business unit page.

Product & service page.

Product & service page.

Product use case.

Product use case.

Industry-specific article.

Industry-specific article.

Product category page.

Product category page.

Business unit page.

Business unit page.

Business unit article.

Business unit article.

Tactic: Tyvek roofing material specifer.

Tactic: Tyvek roofing material specifer.

Tactic: Packaging thought leadership series.

Tactic: Packaging thought leadership series.

Tactic: Performance polymer specification app for engineers.

Tactic: Performance polymer specification app for engineers.

Tactic: Corian design competition.

Tactic: Corian design competition.

Corporate responsibility: Cases.

Corporate responsibility: Cases.

Screen+Shot+2018-01-02+at+1.08.27+AM.png
Screen+Shot+2018-01-02+at+1.08.57+AM.png
Screen+Shot+2018-01-02+at+1.10.38+AM.png