917 554 5960 / carljbaldassarre@gmail.com
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Centurion City Guides.

We took the world's most discerning travelers to new places with City Guides that brought together local knowledge, Concierge recommendations, benefits and offers from Dubai to Sydney.

A 15 second tour.

Content strategy.

Content strategy.

I led creative, content strategy and editorial development, bringing together content from Amex publishing and benefit owners.

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Visual branding.

Visual branding.

From custom maps to city photos.

Editorial.

Editorial.

I worked closely with the American Express publishing team to create articles and create an editorial calendar.

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Booking.

Booking.

All City Guide content was designed to ultimately drive bookings, and spend. So articles and recommendations were connected to hotels, restaurants, entertainment, sites or other destinations -- many with special offers or benefits for members.