A 15 second tour.
I led creative, content strategy and editorial development, bringing together content from Amex publishing and benefit owners.
From custom maps to city photos.
I worked closely with the American Express publishing team to create articles and create an editorial calendar.
All City Guide content was designed to ultimately drive bookings, and spend. So articles and recommendations were connected to hotels, restaurants, entertainment, sites or other destinations -- many with special offers or benefits for members.