Our work was aimed at showing legislators, regulators, news media and everyone else how BP has changed. I wrote this video for the safety section of the BP site, using footage from the brand TV campaign.
There's safety in...
I wrote a series of banners that showed where and how technology and process changes were making BP a safer company.
Mad Dog Rich Media
I led copy, content strategy and user experience for a custom rich media placement that showed safety at work on a specific BP platform.
Working to Be Better rich media
Mini-cases linked to longer videos or articles on the BP site.