917 554 5960 / carljbaldassarre@gmail.com
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BP old

To build trust for one of the world's least-loved companies, we focused on the facts about what BP is doing to change. To support the TV campaign, I created rich media, videos and banners demonstrating exactly how BP has become a safer company.

Role: Writer

Our work was aimed at showing legislators, regulators, news media and everyone else how BP has changed. I wrote this video for the safety section of the BP site, using footage from the brand TV campaign.

There's safety in...

There's safety in...

I wrote a series of banners that showed where and how technology and process changes were making BP a safer company.

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Working to Be Better rich media

Working to Be Better rich media

Mini-cases linked to longer videos or articles on the BP site.

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